Designed by Bouroullec, the Samsung Serif TV offers a timeless look that fits into any modern home. It’s designed to look beautiful from every angle – no need to place it next to the wall. Samsung’s innovative Matte Display absorbs reflections – even bright sunlight – so you’ll be able to watch the midday match in all its glory. QLED 4K technology brings you brilliant contrast and colour with no loss in quality over time. Because each pixel is individually lit you’ll be able to pick out every star in that earth documentary.Good to know- Experience vibrant colour and brightness thanks to Quantum HDR powered by HDR10+ – now you’ll see the true beauty of that sun-soaked beach and know exactly what’s lurking in the shadows- The sleek, black metal floor stand really sets the Serif apart. Alternatively, it can sit on any flat surface without the stand.- Ambient Mode+ can display artwork, photos, or useful information when you’re not watching TV – and it’s smart enough to adapt to the light in your room- Object Tracking Sound LITE uses AI and your TV’s bottom speakers to simulate overhead sounds. So you’ll get cinematic audio that follows the action, without the need for extra speakers- Streaming your favourite playlists over Bluetooth is easy thanks to simple NFC pairing- Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up apps on Samsung’s smart TV platform – all in one place at the touch of a button- Bixby, Alexa, Google Assistant – they’re all built-in, so you can control your TV using your favourite voice assistant and ask it to change the volume, find that new series, or check on your connected devices in your smart home- Display 2 things at once on your TV with Multi View. You can watch something on the left screen while mirroring your phone screen on the right – perfect for checking a walkthrough mid-game________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third-party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.